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01 • copywritelabs

Website Copywriting

Full website copy that gives visitors a reason to stay and a reason to act.

Website Copywriting

Most websites fail at copy because they try to say everything about the business rather than answering the specific questions a visitor has at the specific moment they land on each page. The homepage has a different job than the services page. The about page has a different job than the contact page.

We write each page of your site around what that page needs to accomplish. Homepage copy works to qualify visitors and direct them toward the right next step. Services pages handle objections and explain the offer clearly. The about page builds credibility without becoming a company history lesson.

Before writing, we do a brief intake that covers your audience, your current conversion problem, your main competitors and what makes your offer different. The copy comes from those answers, not from guessing.

WHAT IS INCLUDED

Audience and competitor research
Page-by-page brief review
Homepage copy
About page
Services pages (up to 6)
Contact page copy
Meta titles and descriptions
2 revision rounds
Handover document

DELIVERY

8 to 12 days from approved brief. Delivered as a Google Doc or Word file.

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